manisha_pic

Big-picture thinker who loves details.

As of May 2015, I serve as a Sr. UX Designer at Thomson Reuters’ Tax and Accounting business based out of Portland, Oregon. My focus is to create usable and engaging applications based on customer needs and market insight. I firmly believe that organizations passionate about creating unique customer experiences need to embrace user-centric design as a core competency.

Until March 2014 I managed user experience and digital marketing teams at Reynolds and Reynolds in Dayton, Ohio, where I provided direction for cloud applications, services, portals and websites.

My 12+ year career spans experience working in North America, Europe and Asia Pacific with Fortune 500s such as General Motors, Chrysler, Microsoft, Target, Nationwide Financial and Nestlé. I advise on all aspects of UX — from consumer insights to task flow, establishing design criteria, visual design, technology selection, user testing, to shipping final product.

Skills:
Research methods
Ethnographic | Participatory
Content analysis
Content mapping
Information architecture
Card sorting | Process diagrams| Flowcharts
Design / usability
Wireframes | Prototypes | Visual comps | Testing | Style guide

Front-end code
HTML | CSS | JavaScript
Marketing
Ecommerce | Measuring and reporting | Programs and campaigns | Cross-selling and up-selling opportunities
Project Management
JIRA | Confluence
Methodology
Agile | Lean UX
Leadership
Visionary | Creative | Strategic | Pragmatic

skillset