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Online enrollment website for General Motors Dealerships

The UX Process
Qualitative research:
Ensure Naked Lime Marketing became the vendor of choice for General Motors for digital marketing services.
Understanding the needs of General Motors to strengthen their brand and maintain a stellar reputation for their dealerships.
The GM Dealers have to enroll into an online reputation management program mandated by the manufacturer.

Information Architecture:
Responsive design – The entire site had to mapped across devices from desktop to tablet and smartphone.

Visual Design and Development:
A combination of GM branding with vibrant colors. Front-end design included javascript scrolling that allows users to focus on small sections of content.
The project was successfully completed within 3 weeks.

Result:
The enrollment goal was exceeded by 125%

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