An extended CRM web application
A tool that allowed dealers to maximize their in-person interaction and relationship-building with prospects and customers alike.
Explored the dealership environment and activities:
The Sales floor where the actual selling happens
The dealer-customer interaction
What makes the customer return to the dealership for service, after purchase?
Mapped the different CRM activities that can take place outside the walls of the dealership.
Mapped the customer activities and interactions that happen on the car lot of a dealership.
Mapped the CRM activities a dealer can accomplish away from his desktop, on a mobile device.
Interface / Visual Design:
Created an elegant and intuitive interface that could be easily utilized by both dealers and their customers.
Greatly improved the dealership process and eliminated duplicate data-entry.
On average dealers saw a 4% gain in units sold and a 10% surge in service revenue.