Nestlé Nesquik Package Redesign

A participatory research methodology applied to improve the package design for Nesquik chocolate powder.

The UX Process
Ethnography:
A group of research partcipants were asked to maintain a photographic journal of their experience of using Nestle Nesquik.
Both parents and school-age children were interviewed.

Persona and Scenario Development:
The contextual interviews and journals helped develop criteria for the redesign:
A non-messy design that helps pour chocolate powder into a cup
A measuring scoop to allow easy dispensing
Highlighting the nutritional value of the powder
Incorporating the “Bunny”mascot into the product; although parents are ultimate desicion makers,
the bunny was a big lobby for kids.

Product Design:
Used cost-effective rapid prototyping to test out the designs.
The design was approved and implemented in collaboration with the product team at Nestlé.

Result:
Engaging the design team to work in tandem with the product team at Nestlé helped keep the project cost-effective.
The research was utilized as a means for on-going improvements to the Nesquik brand.
A second phase of the project was rolled out to bring Nestlé’s chocolate syrup to the market.

• Ethnography
• Participatory Research
• Personas