• CRM_colorpalette
  • CRM_iphone
  • CRM_dashboard
  • CRM_client_profile
  • CRM_vehicle_merchandising

Flagship CRM product built from the ground up

The UX Process
Research:
Complete competitive analysis for existing CRM applications.
On-site observation of how the CRM tool is used by the end user.
In depth dealer interviews.

Information Architecture:
Created a trajectory of all the user tasks, paths and functions on a whiteboard.
Created a mobile-first methodology.

Interface design:
Sketches and storyboards.
Wireframes.
Color palette, branding and visual design.

Result:
One of the most successful CRM applications in automotive retailing today averaging 10% increase in sales and service revenue.
Completely responsive and cross-browser compliant.
Simple design and customized dashboard allowed users to access their most important data first.
Simplified interface meant expensive staff training was no longer required.