Mobile Media Wizard App.
A native app that allows dealers to upload photos and videos of their vehicle inventory to their web application in real time.
The UX Process
Researching mobile and tablet usage in car dealerships; observing how people use mobile devices in context with their work.
Understanding the dealership business; high employee turnover meant training becomes expensive. The design had to be intuitive and simple to use.
Mapping the entire task and experience from start to finish. This included a complete site-map of features and screens with notations about interactions and functionality.
A content-focused interface that aided the user through each task. The combination of colors and design elements created a simple, uncluttered design.
An Agile development method allowed project managers, designers and developers to work collaboratively focusing on on-going improvement.
Customers uploading car media for their used car inventory saw 10% gain in units sold, and 5% gain in gross profit per unit.